Tata motors porters five model and pest analysis marketing essay. Company profile the company was established in 1935 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with daimlerbenz ag of germany. Company profile and swot analysis contains in depth information and data about the company and its operations. Strong financial condition owners capital no of shareholders foreign investment institutional investment profitability of last 4 quarters 2. Tata motors limited, formerly known as telco tata engineering and locomotive company, was formed in 1954. Apr 27, 2020 tata motors swot analysis tata motors strengths below are the strengths in the swot analysis of tata motors. Strengths tata motors is a market leader in automobile industry in india with a high market share. In 2008, tata motors acquired the english car maker jaguar land rover, manufacturer of the jaguar and land rover from ford motor company which contributes significantly to the overall tata motors sales today and has been a successful turnaround story for the company swot analysis of tata motors. Tata motors case study solution and analysis of harvard. Fiat and tata share the manufacturing facility in india whereas tata has purchased fords jaguar and land rover.
They are the first engineering sector company from india to be listed on the new york stock exchange. Tata motors produce low price car with low fuel consumption. Tata motors is indias largest automobiles company with approximately 70000 permanenet employees and it gain a revenue us dollar 38. The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360es view of the company. Tata motors limited is indias largest automobile company, with consolidated revenues of rs. In this assignment, i am going to do swot analysis consider to establish current position of tata motors and how this swot analysis can be used to develop corporate strategy for them. Tata motors employed around 23000 employees and it is expanding with pace. Tata motors owned jaguar land rover retail sales in fiscal 201920 to 31 march, 2020 were down 12. Swot for tata motors is a powerful tool of analysis as it provide a thought to uncover and exploit the.
It also examines the opportunities the company should explore and the threats it should address with appropriate strategies. A case study of tata motors honors thesis presented in partial fulfillment of the requirements for the degree of bachelor of science in business administration in the bertolon school of business at salem state university by michael crawford professor jian gu faculty advisor department of management. Tata motors is the leading automobile company of india, and alsohaving a major share outside the country. Tata motors swot analysis swot analysis of tata motors. You can edit this swot diagram using creately diagramming tool and include in your reportpresentationwebsite. Improvement in global sales of jaguar after tata motors acquisition. These acquisitions and mergers allow tata motors to break into foreign markets and develop a much larger share of the automotive industry.
This project aims at analysing the acquisition of jaguar land rover by tata motors. Mar 23, 2018 tata motors operates in 2 business segments automotive operations and others 1 automotive operations accounted for 98. Tata motors operates in 2 business segments automotive operations and others 1 automotive operations accounted for 98. Tata motors editable swot diagram template on creately. Report tata motorsjaguar land rover acqusition table of contents executive summary 3 introduction 4 swot analysis of ford motor co 5 business strategy of ford 6 swot analysis of tata motors 7 why acquisition 9 future study 9 references 10 executive summary. Swot analysis of tata motors tata motors swot marketing91.
Jaguar manufactures ultra premium cars which are known to be luxurious, beautiful and a fantastic piece of engineering. Tata motors has been expanding its business which is obviously require more workforce. Feb, 2016 tata motors is in collaboration with fiat and ford. Swot analysis tata motors automotive industry land. Internal strengths swot and competitive advantage since acquisition by tata motors ltd. Tata motors is the reputable brand in indian industry. Swot analysis is an important for strategically formulation rule, which tata has to embrace. Tata motors has vehicle assembly operations in india, the united kingdom, south korea. Tata motors is an indian multinational automobile manufacturing company. Swot analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. This has been mainly due to lack of vocational training and professional.
Jan 22, 2020 jaguar manufactures ultra premium cars which are known to be luxurious, beautiful and a fantastic piece of engineering. Tata motors acquired the south korean truck manufacturer daewoo commercial vehicles company in 2004 and the british premium carmaker jaguar land rover in 2008. Tata motors automotive business news, tata motors company. The company began in 1945 and has produced more than 4 million vehicles. Tata motors swot analysis tata motors is the market leader in indian industry with high market share. After acquisition by tata, cost cutting lead to labor union issues. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Using this analysis in combination with a summary of the. This company started off in 1945 with locomotives business. Problems faced by tata motors due to acquisition of. Figure 10 six sources of evidence strengths and weaknesses. Tata has not got a foothold in the luxury car segment in its domestic, indian market.
Tata, chairman of tata sons and tata motors, was present at the. Tata motors acquisition of jaguar and land rover for case. In this assignment i am doing the swot analysis of tata motors. Summary the swot analysis focusses on the indian domestic market for automobiles, and has some. Tata motors swot analysis top tata motors competitors. Jaguar was bought over by tata motors and it has been performing excellently after the acquisition. This section is available only in the complete report on purchase. Tata motors is the largest multiholding automobile company in india and it is the fourth largest truck producer in the world.
Tata motors are considered a reputable brand in india which gives them an advantage over its. Tata motors has a good employee base which gives them high production efficiency. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. As per a recent report around 98% of indians workforce has not undergone any requisite training that makes them skilled enough for the industry, way below the global standards. A swot analysis is important for tata steel to evaluate its current position and formulate strategies to tackle its competitors. Nov 16, 2018 in 2008, tata motors acquired the english car maker jaguar land rover, manufacturer of the jaguar and land rover from ford motor company which contributes significantly to the overall tata motors sales today and has been a successful turnaround story for the company. Jaguar and land rover have similar sales and distribution channels. Since its establishment in 1945, tata motors has grown. Tata motors is one of the oldest multinational companies of india, founded in the year of. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle manufacturing company with a product range. Tata motors is indias largest automobile company, with consolidated. Tata motors is one of the stronger players in the indian market as well as globally with the acquisition of jaguar. One of the strengths which is very visible in the industry and also beneficial for tata motors revenue are low price vehicles and low fuel consumption. Swot analysis was conducted to better determine both the internal and.
Established in 1945, the companys products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles. The companys automotive operations segment is further divided into tata and other brand vehicles including vehicle financing and jaguar land rover. Tata motors case study solution and analysis of harvard case. Pdf tata motors porters five model and pest analysis. Tata motors swot analysis tata motors strengths below are the strengths in the swot analysis of tata motors. In the spring of 2018, tata motors jaguar brand signed an agreement with waymo, a selfdriving technology development company, for designing and engineering autonomous vehicles. Ratan tata is is the present chairman of the tata group, a very large and successful company which do everything from cars tata motors and jaguar. Tata has bought the jaguar and land rover brands, but it has not any more. The information submitted is true and original to the best of my knowledge. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the.
Tata motors limited is the largest car producer in india. Tata motors case study by dasha kozhevnikova on prezi. A case study of tata motor salem state digital commons. Chandibai himatmal mansukhani college, ulhasnagar studying in m. With the launch of tata sierra in the year in 1991 tata motors entered the passenger car segment. Ratan n tata is the chairman of tata sons, the tata promoter company. The cars cost a lot and the major competitor to jaguar is ferrari, aston martin and the likes.
It manufactures commercial and passenger vehicles, and employs in excess of 23,000 people. Sep 03, 20 the report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360 view of the company. Tata motors began in 1945 since then it produced more than 3 million vehicles. Limited product range of jaguar as compared to a few other competitors. Swot analysis of the tata motors hbr case solution. Com part ii, semester iii, hereby declare that i have completed this project on swot analysis of tata motors for the subject enterpreneurship management in the academic year 201516. Pestel analysis of tata motors free pestel analysis. Tata motors is a leading automotive multinational manufacturing company headquartered at mumbai, india. Among these acquisitions is jaguar land rover, a business comprising two struggling iconic british brands that was acquired. Tata motors is part of tata group which is in diverse set of businesses including engineering, fmcg and it. Swot for tata motors is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance companys operations. The company also owns the british premium car maker jaguar land rover which it acquired in 2008. Swot analysis alternately slot analysis is a strategic planning method used to evaluatethe strengths, weaknesseslimitations, opportunities, and threats involved in a project or ina business venture. The executive summary as well as the introduction will briefly familiarize the reader.
Jaguar weaknesses here are the weaknesses in the jaguar swot analysis. Tata motors is one of the oldest multinational companies of india, founded in the year of 1945. Currently tata motors employee base is 23,000 approx. Tata motors limited is indias largest automobile company, with revenues of rs. Tata motors stock analysis jlr and tata motors performance. The companys automotive operations segment is further divided into tata and other brand vehicles including vehicle financing and jaguar land. Swot analysis tata motors limited marketing research. Swot analysis tata motors automotive industry land vehicles.
Strengths tata motors is market leader in automobile industry with high market share. Report tata motors jaguar land rover acqusition table of contents executive summary 3 introduction 4 swot analysis of ford motor co 5 business strategy of ford 6 swot analysis of tata motors 7 why acquisition 9 future study 9 references 10 executive summary. Strengths include benefits from its strong market position. Social report analysis ethics project comparison between tata and infosys group 1 tybms b introduction tata motors tata motors limited is indias largest automobile company, with consolidated revenues of rs.
It aims to examine the strengths and the weaknesses of tata motors. The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from india into the new market. Tata motors employee productivity percentage is higher. Swot analysis is an examination of the strength, weakness, opportunities and threats faced by a company during its phase of operation. Tata motors completes acquisition of jaguar land rover. Abstractthis report is a brief swot and steepled analysis of tata motors. Owing to the fact that tata motors is an enormous international company and this is but a brief report, we have decided to focus our attention on the indian market.41 1505 1130 583 1265 83 397 1184 739 1361 332 64 176 966 782 1089 878 83 231 1085 544 598 582 1354 1412 165 1073 156 723 1454 775 737 103 1207 89 191 277 1072 558 583 866 1178 419 635 1094